How to Configure Google Analytics 4 on Your Website

Setting up Google Analytics 4 (GA4) might seem like a complicated task, but with this step-by-step guide, you’ll be able to do it easily and quickly. Below, I’ll explain how to set up Google Analytics 4 for your website or application.

Step 1: Create a Google Analytics Account

1. Access Google Analytics: Go to analytics.google.com and log in with your Google account.
2. Create a new account: Click on “Admin” in the lower-left corner, then select “Create Account”.
3. Set up the account: Enter the account name, configure the data-sharing options according to your preferences, and click “Next”.

Step 2: Create a Property in GA4

1. Select property: In the properties section, click “Create Property”.
2. Enter details: Enter the property name (e.g., your website name), select the time zone and currency.
3. Set up advanced options: Enable the option to create a Universal Analytics property if you want to use GA4 alongside UA.
4. Complete setup: Click “Next” and provide information about your business. Then click “Create”.

Step 3: Set Up the Data Stream

1. Select platform: Choose the platform you want to measure (Web, iOS, or Android).
2. Set up data stream: Enter your website URL and the name of the stream. Ensure the “Enhanced Measurement” option is enabled.
3. Get the tracking code: Copy the measurement ID and tracking code provided.

Step 4: Implement the Tracking Code

1. Add it to your website: Paste the tracking code on all your website pages, just before the closing </head> tag.
2. Verify installation: Use the Google Tag Assistant debugging tool to ensure the code is functioning correctly.

Step 5: Set Up Events and Conversions

1. Access event settings: In the “Events” section, you can view automatic events and add custom events.
2. Set up conversions: Mark important events as conversions to track specific goals (e.g., sales, completed forms).

Our team of experts will:

• • Set up your Google Analytics 4 account from scratch or migrate your existing configuration from Universal Analytics.
  • Install the tracking code on your website or mobile app to ensure proper data collection.
  • Set up custom events and conversions to measure key user interactions on your site or app.
  • Integrate with other Google tools like Google Ads and Google Search Console to get a complete view of your performance.