Description
What questions and challenges might you have?
I want to identify the competitor’s strengths:
- I want to determine what makes a competitor’s website appealing to users and how that can be utilized in my business.
- I want to identify the competitor’s weaknesses:
- I want to discover flaws or problems in a competitor’s site that I can use as opportunities to improve my own site.
- I want to improve the user experience (UX):
- I want to study how competitors build site structure, navigation and design to improve usability and engagement on my site.
- I want to optimize SEO:
- I want to analyze what keywords and SEO strategies my competitors are using to improve my website’s search engine ranking.
- I want to increase conversion rates:
- I want to evaluate conversion elements such as calls to action (CTAs), feedback forms, and product pages to understand how competitors motivate users to make a purchase or other targeted action, and implement best practices on my site.
- I want to analyze content:
- I want to study the type, frequency and quality of content published by competitors to create more engaging content for my audience.
- I want to research link mass:
- I want to assess where competitors are getting external links (backlinks) from so I can find opportunities to improve my own link profile.
- I want to understand how competitors are utilizing social media:
- I want to analyze competitors’ social media activity and their integration with the website to identify successful promotional strategies.
- I want to improve technical optimization:
- I want to explore technical aspects such as site loading speed, security and mobile adaptability to identify opportunities to improve my site.
Benchmarking is the process of comparing your company’s performance, processes and practices with the best in the industry or with direct competitors. The goal of benchmarking is to identify and learn best practices, assess your current position and find opportunities for improvement.
In a competitive digital world, benchmarking analysis is essential to ensure your website is on par with market leaders. Our Baldarian marketing agency offers a comprehensive benchmarking analysis that compares your performance against major competitors, identifying opportunities for improvement and strategies to stay ahead of them.
Why trust us with Benchmarking Analysis of your website?
- 10 years of experience.
- Tasks in 72 hours.
- Changes based on analysis, not assumptions.
- Customized strategies to promote business in Spain.
- A team with ongoing training.
- Personalized approach.
- Consulting professionals.
What does the Benchmarking Analysis result look like in our Baldarian agency
Within 72 hours after payment, you will receive a PDF document that includes the following sections.
It will be a comprehensive set of metrics covering a competitor analysis on Technical aspects, SEO, UX, and content.
Technical Analysis
1. Page Load Time (Page Speed Google PageSpeed Insights)
- Page load speed, which affects user experience and SEO.
- Comparison with Competitor: You will be able to evaluate the load time of your pages versus competitors’ pages.
2. Technical Optimization
- Mobile Friendliness: How optimized is the competitor’s website for mobile devices? Verified using Google Mobile-Friendly Test.
- SSL Certificates and Security: Does the competitor have an SSL certificate, and what security measures are implemented?
SEO Optimization
1. Organic Traffic
- The number of visitors coming to the site via organic (unpaid) search results.
- Comparison with Competitor: Compare traffic volume with a competitor’s site.
- High-Traffic Keywords: Which keywords drive the most organic traffic to your competitors?
2. Traffic Sources
- Where visitors are coming from (websites or search engines).
- Comparison with Competitor: Compare traffic sources with a competitor’s website.
3. Number of Backlinks
- The total number of backlinks to your site, as well as the number of domains that link to it.
- Comparison with Competitor: It’s not just about the quantity but also the quality (authority) of the links.
4. Number of Organic Keywords
- How many keywords does your site rank for in organic search?
- Comparison with Competitor: Which keywords are competitors ranking higher for? You’ll discover their content and strategy.
5. Rankings for Target Keywords
- Evaluation of the site’s ranking for key business keywords in search results.
- Comparison with Competitor: Analyzing rankings for specific keywords will help identify where your competitors are ahead and provide improvement ideas.
6. CTR (Click-Through Rate) in Search Results
- The percentage of users who clicked on your site after it appeared in the search results.
- Comparison with Competitor: Improving meta descriptions and titles can increase click-through rates.
7. Google My Business
- Profile completeness
- Depth of profile completion
User Experience (UX)
1. Bounce Rate
- The percentage of visitors who leave the site after viewing only one page.
- Comparison with Competitor: Although this is not a direct SEO metric, a high bounce rate may indicate issues with content relevance or site usability.
2. Average Time on Site and Pages per Session
- The time users spend on the site and the number of pages viewed.
- Comparison with Competitor: Analyzing user behavior on your site and competitor sites may highlight areas for improvement in structure or content.
3. Site Structure & Internal Linking
- How the content on your site is organized and how well the pages are interlinked.
- Comparison with Competitor: Explore how competitors structure their sites and internal linking.
Content Analysis
1. Content Type
- Which content formats (articles, videos, case studies) attract the most traffic and engagement?
- Content Quality: Analysis of the uniqueness, depth, and usefulness of competitors’ content.
- Content Publication Frequency: How often do competitors publish new content (articles, videos, infographics)?
- Target Audience: Which audience is the content targeted at?
- Social Media Activity: How often do competitors publish content on social media? Which platforms do they use?
- User Engagement: How many likes, comments, and shares do competitor posts receive?
- Social Media Integration with the Site: How do competitors use social media to drive traffic to their site (e.g., share buttons, social media widgets)?
User Reviews Analysis
1. User Reviews Analysis
- In the Google Profile
- On other platforms
Contact us today to order a Benchmarking Analysis for optimizing your website.
