04. UX/UI Audit

A UX/UI audit is the process of analyzing and evaluating the user experience (UX) and user interface (UI) of your website or application. The purpose of the audit is to identify issues that may make it difficult for users to effectively interact with your product, and to identify opportunities for design improvements.

Our UX/UI audit process includes several key stages for conducting a comprehensive study and providing valuable recommendations:

• User Research
  • Target Audience Analysis: Identifying key user groups and their needs.
  • Feedback Collection: Gathering data on user interactions with your site.
• Current Design Analysis
  • Navigation and Structure Evaluation: Checking the logic and ease of navigation.
  • Visual Design Analysis: Evaluating aesthetics, brand consistency, and overall visual impression.
  • Usability Audit: Testing usability to identify user obstacles.
• Usability Testing
  • Moderated Tests: Observing users as they complete specific tasks.
  • Automated Tests: Using specialized tools to automatically collect data on user interactions.
• Data Analysis and Recommendation Formulation
  • Problem Identification: Determining major issues and obstacles for users.
  • Solution Suggestions: Developing recommendations to improve design and user experience.

Conducting a UX/UI audit brings numerous benefits to your business:

• Improvement of User Satisfaction
  • Enhanced Usability: Removing obstacles and simplifying interactions with the website.
  • Increased Engagement: Creating a more appealing and intuitive interface.
• Increase in Conversions and Sales
  • Optimization of User Journeys: Simplifying the user’s path from visit to conversion.
  • Building Trust: Improving visual design and functionality to boost user trust.
• Achievement of Business Goals
  • Alignment with Objectives: Ensuring that the design and functionality align with business goals and user needs.
  • Adaptation to Change: The ability to quickly respond to changing market and user needs.

In order to connect a tool to analyze user behavior on your website, we will need your webmaster to add tracking code to your website. If you do not have a webmaster, we will do this for you. To do this, we will need your website access credentials.

Once the UX/UI audit is complete, we will provide you with a detailed report with findings and recommendations. If the analysis shows that significant design improvements or even a complete site redesign are needed, we can help you implement this process.