Marketing tools

For a marketer, it is important to use professional tools to achieve established goals. There are a variety of tools you can use to improve and optimize your strategies. We would like to share the tools we use daily.

Google Tools for Marketing

1. Google Analytics:
   • Allows you to analyze your website traffic and understand user behavior.
   • Provides data on audience, acquisition, behavior, and conversions.
2. Google Ads:
   • Platform for advertising on Google’s search engine and its display network.
   • Includes tools for creating, managing, and optimizing advertising campaigns.
3. Google Search Console:
   • Helps monitor and maintain your website’s presence in Google’s search results.
   • Provides data on search performance, indexing issues, and optimization suggestions.
4. Google Tag Manager:
   • Makes it easy to manage marketing and tracking tags without needing to edit your website’s code.
   • Allows for the implementation and updating of tracking and marketing tags with ease.
5. Google Keyword Planner:
   • Part of Google Ads, this tool helps find the most relevant keywords for your ad campaigns.
   • Provides traffic and cost estimates for specific keywords.
6. Google Trends:
   • Allows you to explore search trends and see how searches on Google evolve over time.
   • Useful for identifying emerging trends and marketing opportunities.
7. Google My Business:
   • Allows you to manage your local business’s online presence.
   • Improves visibility in local searches and on Google Maps.
8. YouTube Analytics:
   • Provides data on the performance of your videos on YouTube.
   • Offers statistics on audience, watch time, audience retention, and more.

SEO (Search Engine Optimization)

1. SEMrush: Offers keyword analysis, website audits, and competitor analysis.

Design and Content

1. Canva: Easy-to-use tool for creating graphics and designs for social media, presentations, and more.
2. Adobe Creative Cloud: Suite of professional applications for graphic design, video editing, photography, and more.

These are marketing tools that help you cover different aspects of digital marketing, from planning and execution to analyzing and optimizing your campaigns.