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How to Configure Google Analytics 4 on Your Website
How to Set Up Google Analytics 4
Setting up Google Analytics 4 (GA4) might seem like a complicated task, but with this step-by-step guide, you’ll be able to do it easily and quickly. Below, I’ll explain how to set up Google Analytics 4 for your website or application.
Step 1: Create a Google Analytics Account
Access Google Analytics: Go to analytics.google.com and log in with your Google account.
Create a new account: Click on “Admin” in the lower-left corner, then select “Create Account”.
Set up the account: Enter the account name, configure the data-sharing options according to your preferences, and click “Next”.
Step 2: Create a Property in GA4
Select property: In the properties section, click “Create Property”.
Enter details: Enter the property name (e.g., your website name), select the time zone and currency.
Set up advanced options: Enable the option to create a Universal Analytics property if you want to use GA4 alongside UA.
Complete setup: Click “Next” and provide information about your business. Then click “Create”.
Step 3: Set Up the Data Stream
Select platform: Choose the platform you want to measure (Web, iOS, or Android).
Set up data stream: Enter your website URL and the name of the stream. Ensure the “Enhanced Measurement” option is enabled.
Get the tracking code: Copy the measurement ID and tracking code provided.
Step 4: Implement the Tracking Code
Add it to your website: Paste the tracking code on all your website pages, just before the closing </head> tag.
Verify installation: Use the Google Tag Assistant debugging tool to ensure the code is functioning correctly.
Step 5: Set Up Events and Conversions
Access event settings: In the “Events” section, you can view automatic events and add custom events.
Set up conversions: Mark important events as conversions to track specific goals (e.g., sales, completed forms).
Our team of experts will:
Set up your Google Analytics 4 account from scratch or migrate your existing configuration from Universal Analytics.
Install the tracking code on your website or mobile app to ensure proper data collection.
Set up custom events and conversions to measure key user interactions on your site or app.
Integrate with other Google tools like Google Ads and Google Search Console to get a complete view of your performance.
At our agency, we offer a professional Google Analytics 4 Setup service
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